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Monday, January 29, 2007

Hotspot advertising

Through our extensive partnerships with hundreds of Wi-Fi hotspot networks around the globe, we're offering revolutionary point-of-connection (POC) advertising opportunities that are unsurpassed in their ability to reach your prime target: affluent mobile professionals and consumers.

Advertising at hotspots captures mobile users as they connect to public Wi-Fi hotspots around in the world—at airports, hotels, cafes and even citywide networks. Our database statistics show that hotels are the leading location for Wi-Fi usage, followed by airports, cafes, shopping malls, universities and citywide hotspots.

Over 50 major advertisers have leveraged JiWire's Hotspot Advertising program including Microsoft, Sony, Toyota and many others.

This new media offers:
Advanced targeting by geography and type of venue

New technology for delivering ads to a captive audience

Exclusive ad placements at select locations

Seamless integration with your ongoing media campaigns

High impact, high value-ad placements

- Advertising on hotspot home pages before and after connection
- Continuous advertising at pre-determined intervals throughout the Web browsing experience (in exchange for free user access)
Powered by our world-renowned Wi-Fi hotspot database, our location-based ad technology gives you a unique way to access business travelers, affluent mobile purchasers and technology influencers—exactly where you want to reach them. With our advanced targeting capabilities, you can target Wi-Fi users in specific venues such as airports or hotels, as well as by specific geographic areas.

Hotspot advertising is a new way to reach your highly-desired target audiences, but with all the benefits of traditional third-party reporting methods that allow you to track your campaigns.

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