CPC means : Cost Per Click.
If you're selling advertising space on a CPC base, you'll get paid for each visitor that clicks on a banner..
Number of clicks
The number of clicks defines how high your revenues are.
You'll have to multiply the number of page views with the percentage of visitors that click on a specific banner (the Click Through Rate of CTR . The result is the number of clicks.
Advantages of CPC
* CPC is the most common model for advertising. It will be less difficult to sell your inventory if you use CPC.
* You can benefit form high click through rates.
Disadvantages of CPC
* Your revenues depend on the quality of banners that are created by others.
* Your revenues will vary strongly, depending on the Click Through Rate
Article Source http://spiderpro.com/pu/pusadm004.html
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1 comment:
Thanks for share, I have a question, are you registration on google adsense for your blog??, can you help me to registration??
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