CPM means : Cost Per Thousand.
Replace the word 'Thousand' by the Latin number for thousand: 'M'. You'll get CPM.
Impressions
If you sell space to advertisers you can choose between the CPC (Cost Per Click) model and the CPM Model.
CPM Means you're paid for showing the banner.
It doesn't matter how many people click on the banner. You even don't have to worry about the number of visitors that actually look at the banner.
It just has to show up.
Advantages of CPM
* If you know how many page views you get, it's easy to calculate your revenues
* Your payments don't depend on the design of the banner or the attractiveness of the advertising message
Disadvantages of CPM
* Most advertisers prefer CPC, it's not an easy job to sell inventory if you're using CPM
* If your site has a very targeted audience, your banners will receive more clicks. With CPM you don't benefit from the extra clicks.
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