What is the term CTR ???

CTR is the Click Through Rate. It's the percentage of of visitors that click on a banner.

The CTR is important for CPC based and for CPM based advertising.
If you use CPC, revenues depend directly on the CTR. And if you use CPM, advertisers will check the CTR to define if they want to advertise on your site.

CTR on the decline

Let's face it, banners are not popular. People don't click often on advertising's. The CTR is low, about 0.5%
Real banner-haters buy software to get rid of banners. In general, the CTR will tend to be even lower.

Improving the CTR

If you sell advertising inventory, you'll need a high CTR.
The quality of the supplied banners is beyond your control. But you still can improve the CTR, we'll show you how:

* Make sure the banner is visible if the page shows up. Avoid scrolling to see the banner
* Limit the number of banners. People can click only on one banner. If you show numerous advertisements, none of them will catch the eye.
* Look for advertising agents that support targeted advertising. If you have a page about astronomy, banners for telescopes will have an above average CTR
* Give the banner some space. Don't place graphics in strong colors close to the banner. They will distract the attention of the visitor.

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