Several ways to sell advertisements

If you want to make some money with advertisements you can choose from several possibilities. The Internet is a huge market; new ways to advertise will keep emerging.

Banners

The most common way is using banners. Banners are small advertisements, often in a size of 468 x 60 pixels.
The space for a banner is reserved in your page and filled in by the advertiser.

There are some alternatives for banners: buttons, actually small banners but also sponsored links; just a normal link but one that's paid for.

Payment options

There are two payment options for banners.

* CPM. Cost Per 1000 views (M is the Latin cypher for 1000). You are paid for displaying the banner and the rate is based on 1000 views.
* CPC. Cost Per Click. You're only paid if someone clicks on the banner and is transferred to the site of the advertiser.


Which option is most interesting depends on the CTR (Click Through Rate), the percentage of visitors that click on the banner.
Using advertising networks

You can try to sell your advertising space. But unless you're site is about as popular as Yahoo that's not a good idea.

A better alternative is using advertising networks to do the work for you.
They'll keep a substantial part of your advertising money. But they'll find much more advertisers than you could find yourself.

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